- I look at the original graphics, that means the cover of the CD, to me as a marketer that should be the first thing that catches my eye. You may choose to differ, however I have no experience in reviewing music before they came out to production – therefore I am talking about being a critic from a consumer point of view.

- Take out the CD and play the first song – I am looking for how quickly will this artist capture my attention. in a personal opinion the first song is my sales pitch.

- Look through the CD and overall design. Personally I am more attracted to artists that have a variety of real instruments and less “studio work” or what I like to call “artificial instruments” (although this does not affect my final verdict – it’s only for “extra points”)

- I will then go to the Title Song

- Go through the fast songs and slow song alternatively since I am first attracted to the faster songs, but I like to see the artist’s ability with his pitch and notes and therefore would pay more attention on the slower songs. The fast song shows me the artist’s “life” and those are the two main criteria I look for in a good musician. A) how he can attract an audience with his “life” and B) Does he feel the music? is the song “his”? is it “him” who is singing? and do I feel his song?

As I have mentioned earlier – my take is from a marketer that is promoting and selling a product – this is how I view selling music to an audience would work.

Thanks once again for sharing your thoughts.

Best regards.

Yermi